Media Planning.
Securing the R.O.I.
Choosing the appropriate media and supports for the advertising investment and the ideal moment to do it requires the experience and techniques of highly qualified personnel and the measurement tools to evaluate audiences and campaign results.
Internet – Social Media – Television – Radio – Press – Cinema
We have the best media planning and measurement tools.
We optimize investment in advertising
We achieve optimal coverage, frequency of impacts and costs
We analyze and measure the target audience
To get to know them and know how to connect with them
We have the best tools for measuring and monitoring media audiences.
Television – Radio – Press – Outdoor – Digital
We optimize marketing budgets to effectively impact the desired audience, through proper segmentation and analysis.
Tools we work with
We consult daily instant reports of television audiences and broadcast programs
Pre-evaluation of campaigns (GRP estimation, impacts, coverage, frequencies).
We analyze competing television campaigns (periods, formats, Day part Mix, GRP, coverage …)