{"id":1590,"date":"2019-02-04T11:22:37","date_gmt":"2019-02-04T11:22:37","guid":{"rendered":"http:\/\/www.bc-publicidad.com\/\/services\/media-planning\/servicios-de-planificacion-de-medios\/"},"modified":"2019-06-17T11:32:18","modified_gmt":"2019-06-17T11:32:18","slug":"servicios-de-planificacion-de-medios","status":"publish","type":"page","link":"https:\/\/www.bc-publicidad.com\/en\/services\/media-planning\/servicios-de-planificacion-de-medios\/","title":{"rendered":"Media planning services."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1252&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; el_class=&#8221;tilde&#8221;][vc_column_text el_class=&#8221;imginteriorgif&#8221;]<img decoding=\"async\" src=\"http:\/\/www.bc-publicidad.com\/\/wp-content\/uploads\/2019\/06\/bc_mac_anim-1.gif\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<b>We have the following tools<\/b><span style=\"font-weight: 400;\"> for measuring and monitoring \u00a0<\/span><b>media <\/b><span style=\"font-weight: 400;\">audiences (television, radio, press, outdoor, digital, social networks &#8230;) for any campaign target audience, so we optimise marketing budgets in order to be able to impact <\/span><b>effectively on the desired audience, through segmentation and analysis.<\/b><span style=\"font-weight: 400;\"> For example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Permanent online connection to the Kantar Media Institute with instantaneous reporting of\u00a0<\/span><b>television<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b>audiences<\/b><span style=\"font-weight: 400;\">, in addition to all the\u00a0<\/span><b>spot and programme broadcasts<\/b><span style=\"font-weight: 400;\">. This is an essential tool for television campaigns as it is useful both for the\u00a0<\/span><b>pre-evaluation<\/b><span style=\"font-weight: 400;\">\u00a0of campaigns (estimation of GRP, impacts, coverage, frequencies, etc.) and for their\u00a0<\/span><b>follow-up <\/b><span style=\"font-weight: 400;\">and\u00a0<\/span><b>reconstruction\u00a0<\/b><span style=\"font-weight: 400;\">(broadcasting time, position in the advertising block, rating obtained, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also useful for analysing the campaigns carried out on television by our\u00a0<\/span><b>competitors<\/b><span style=\"font-weight: 400;\">\u00a0(we can obtain the periods, formats, Day Part Mix, etc. their GRP, coverage, &#8230;).<\/span><\/p>\n<p><b>COMSCORE is another example of the essential planning tool we have. <\/b><span style=\"font-weight: 400;\">World leader in the measurement of the digital world and source of data on the consumption of portals and web pages in the world, in Spain and the Canary Islands.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; css_animation=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1252&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221; el_class=&#8221;tilde&#8221;][vc_column_text el_class=&#8221;imginteriorgif&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]We have the following tools for measuring and monitoring \u00a0media audiences (television, radio,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1374,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-1590","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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